2. Creating value
Identifying the value in a product or service is key to being innovative and thinking like an entrepreneur.
Think about a pair of socks – most people have many pairs. So how did one sock business go on to reinvent sock purchasing? And create a profitable easy to run business?
Can you think of other products or services that you need to buy and to have but which are perhaps aren’t so enjoyable to think or spend time and energy purchasing? How can you create value from an everyday product or service? Share your thoughts on the Creating Value Weibo group and see what other people think!